About | Gordon MacFarlane


Gordon MacFarlane


I assist athletic coaches with their challenge of unlocking and unleashing any athlete's limitless potential. I deliver my training in both personal 1 on 1 and specialized, team training platforms. I help them to recognize and develop untapped qualities and characteristics in their athletes. I have developed a powerful and easy to use, Performance Engagement Model derived from a similar and very successful model I co-developed with an associate and I apply this new model with a 3 Point Emphasis methodology:

1. Communicate (Learn the communication keys to powerful connections that allow you to build trust and establish consistently tight synergy)

2. Build Confidence (Know precisely where you need to focus to consistently instill confidence, which empowers any athlete to the level of focused engagement?)

3. Perform (Understand how to tap into and empower an athlete's full potential and have the unshakable belief to perform with excellence as an induvial and as a teammate)

I have invested myself for 40+ years gaining personal and vocational experience in multiple fields, like professional sales and business development, business ownership, human behavior, emotional intelligence along with professional sports/athletics coaching. I have also studied and leveraged the collective best practices of business and athletics, combined with my own experiences to create a performance mindset platform to train from that has proven to be quite successful.

Here are the reasons you can depend on Coach Gord to help you create balance and hit your stride:

REPUTABLE - A respected leader in multiple streams of influence (Athletics, Business and Human Behavior). Multiple sports championship pedigree, multiple, million-dollar round table professional sales awards and business development recognition.

EXPERIENCED - My proudest accomplishment is the large number of long term, athletic coaches and athletic organizations as well as countless, highly reputable, corporate clients who have put their trust in me year, after year, after year.

RESULTS - Building a reputation for getting results takes years. I don’t believe in cutting corners and I prefer to tell it like it is in the nicest way possible. The foundation of my reputation is my commitment to deliver the best results, to the best of my ability, every opportunity I have. I have found that if I help people get what they want, you usually get what you want. If getting results makes you happy, then I'm happy too!

I have been very fortunate to have won 15 ice-hockey championships in my 40 year coaching career. I have also contributed to 10 championships in multiple sports during my 20 year career as a Performance Mindset Coach, helping coaches understand and connect to their athletes better. I can help you also, and look forward to doing just that, get incredible results...!

RESOURCES - I offer a variety of excellent training tools and reports built on timeless principles that get the results needed for success.

FLEXIBLE - While there is a base curriculum I train from, in addition, I offer more than 50 subject matter lesson plans as supplemental training to meet and address your individual and organizational needs.

SATISFACTION GUARANTEE - I want you to be completely satisfied with my services. If you are not happy, I will make it right, no hassles, no problems.

I sincerely welcome the opportunity to help you discover and unlock your limitless potential so you can become the person and the coach you have always wanted to be...!

My focus will be to work 1 on 1 with athletic coaches and sports team executives at all levels of experience, to provide informative insights, personal support and coaching to instill and increase personal confidence. If any coach or executive leader is willing to make the personal investment, this will most definitely provide the pathway to stronger connections and build solid, trust-based relationships that can only help to inspire and influence world class confidence and performance.

I use powerful and highly accurate resource tools to help identify an individual's unique giftedness or super-powers. These highly effective instruments allows me to help reveal an individual's "PVP" and then how to use that information to be the best version of themselves.

I have coached elite-level, competitive hockey for over 40 years (professionally for 7 of those years) and owned 8 businesses. I have been married for over 35 years with 4 grown daughters who have blessed us with 6 grandchildren...so far!  I am high-energy, dynamic communicator, entrepreneur-minded, results-oriented achiever and a pragmatic problem solver. Performance Mindset Coaching is what I do to help athletic coaches and executives build world class connections and help tap into and develop their athlete's limitless potential.

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Written by Gordon MacFarlane 

  • How to communicate to connect with your athletes (where does your focus need to be to have relational synergy, engagement to empower performance success)
  • What's your DNA Super Power? (learn your super-power and your athlete's super power; what is the "PVP" you both possess that leads to a strong self esteem)
  • Learn what it takes to create and maintain consistently strong performances (where should you be focusing to empower your athletes to reach their limitless potential). 
  • How to develop and communicate a strong personal culture. (duplicate that knowledge to build a powerful performance culture with your team).
"Gord has helped me tremendously over the years and really transformed my approach to teaching and coaching. He inspired me to be more aware of different styles to communicate and connect with people I coach and work with on a daily basis. If I run into a unique situation, he has provided me with terrific advice. I feel very supported by Gord and his style in helping has been of great value."

Blaise MacDonald, Colby College, Head Coach, Men's Hockey

Waterville, Maine

Blaise MacDonald, Colby College, Head Coach, Men's Hockey

Waterville, Maine
"Every conversation with Gordo has inspired me to have more meaningful interactions with those around me. As the head coach of my hockey program and leader within the college, the mentorship and coaching has been invaluable to me. To have the ability to regularly talk with Gordo about ways to be a more transformational leader and motivator has proven to be a key part of my ongoing development and influence.

Simply, Gordo gives me confidence that I can handle anything that comes my way, which allows me to be a more successful individual."

Erin Hamelin, Merrimack College, Head Coach, Women's Ice Hockey

North Andover, MA

Erin Hamelin, Merrimack College, Head Coach, Women's Ice Hockey

North Andover, MA
"JGord as a performance coach, is the real deal for me. He has coached and spoken powerfully into my life over the last 12 years. I have always found that in 5 minutes or less, when I am in a face to face with Gord, he speaks directly into every roll I have in life. It is literally mind blowing.

It has been like that from our first face to face, 12 years ago to just a month ago. I've never seen anything like it before. If you allow him, Gord can get right past all the BS and speak directly into your mindset in no time. His coaching isn't just pumping your tires with motivation, Gord gets to the core of who you are and helps remove any blocks you have in becoming the best version of yourself and living your life's purpose to the fullness.

If you are a coach or leader needing a performance mindset coach, a life coach or a relationship coach, I highly recommend Gord... and get your pad and pen ready because you will walk away with more than you can imagine."

Michael Croteau, Martial Arts, Owner/Head Instructor

Kanata, ON

Michael Croteau, Martial Arts, Owner/Head Instructor

Kanata, ON
"I have known Gordon MacFarlane for 9 years I have learned how to develop and grow my relationships with my players and colleagues more effectively to produce the desired success and results of a top developmental Junior hockey program. Working with Gordo over the years has helped me develop a champion's mindset that has allowed me to grow tremendously as a leader and coach. As a direct result my programs success continues to grow along with my player advancement list which includes capturing our first National Championship last year.

I can't stress enough the importance of having a performance mindset coach to help anyone who is in a leadership role and works with people on a regular basis like I do."

R.C. Lyke, Richmond Generals, USPHL Junior A GM/Head Coach

Richmond VA

R.C. Lyke, Richmond Generals, USPHL Junior A GM/Head Coach

Richmond VA
"I have known and worked with Gordo over the past 12 years and he has been an excellent resource for me as a coach when I was looking to improve my overall communication and connection skills with my athletes.

The step by step process he has provided me has allowed me to be able to influence and coach my athletes to their potential. Thanks to his investment in me, I have been able to rise through the coaching ranks from Juniors to NCAA Division I and eventually to the NHL.

I would highly recommend Gordo as a performance mindset coach and trainer to take your confidence and influence to the next level.

Gordo’s ability to lead you and train you in performance mindset training concepts is second to none. His influence allowed us to be better prepared and better equipped to deal with people issues that would have kept us from performing to our potential years earlier. Highly recommend adding Gordo as a must have to your team of coaches.

He has been my secret weapon for several years, and I owe a lot to him. Not only has been a great role model but is one of my closest friends."

Steve Briere, NHL, Torornto Maple Leafs, Goaltending Coach

Toronto, ON

Steve Briere, NHL, Torornto Maple Leafs, Goaltending Coach

Toronto, ON

Connect with Gordon MacFarlane 

Performance Mindset Coach


These are engaging and inspiring, weekly interviews with special guests as well as additional, shorter "Time Out" subject matter, teaching topics. Both formats will provide you with encouragement, helpful tips and information you can use for your personal motivation, empowerment and inspiration as well as your team's pre-competition talking and teaching points.  


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3 KEYS to developing the mindset of a World Class Athlete
Written by Gordon Macfarlane

  • How to communicate to connect (build strong bonds of trust through rapport to have relational synergy and performance success)
  • Discover your unique giftedness along with your athlete's unique giftedness (learn personal value proposition for the purpose of building faith, belief and confidence)
  • How to create and maintain ideal environments to enhance consistently strong performances (help athletes to feel celebrated to reach their limitless potential)
  • How to build and maintain the G.R.I.T. needed for performance and mental toughness.
  • How to develop and lead a strong performance culture of excellence.