Author. Coach. Speaker
Gordon MacFarlane is a highly respected Performance Mindset Coach, trainer, and speaker who has dedicated his career to helping individuals and organizations unlock and unleash their limitless potential.
Drawing on more than four decades of experience in athletics, business leadership, human behavior, and emotional intelligence, he equips coaches, leaders, and high-performing professionals with the tools needed to communicate with greater impact, build confidence, and achieve exceptional results.
A certified Senior Master Trainer and Human Behavior Specialist, Gordon is widely recognized for his expertise with the DISC Model of Human Behavior. He has accumulated tens of thousands of hours in personal and virtual training and has supported clients through one-on-one coaching, specialized workshops, and certification programs. His work focuses on increasing self-awareness, improving communication, and developing high-trust relationships that translate directly into stronger performance outcomes.
Gordon’s approach is deeply rooted in both theory and lived experience. With 40+ years of championship athletic coaching and over 30 years in business development and entrepreneurship, he brings a unique combination of practical insight and proven methodology to every engagement. His Performance Mindset Coaching platform and seven-step Performance Engagement Model provide simple, applicable strategies that help people grow their confidence, strengthen team dynamics, and perform with excellence in competitive environments.
"Every conversation with Gordo has inspired me to have more meaningful interactions with those around me. As the head coach of my hockey program and leader within the college, the mentorship and coaching has been invaluable to me. Simply, Gordo gives me confidence that I can handle anything that comes my way, which allows me to be a more successful individual"
Erin Hamelin
Merrimack College
Head Coach, Women's Ice Hockey
Throughout his career, Gordon has been trusted by athletic coaches, corporate leaders, educators, and entrepreneurs seeking to elevate their influence. His clients describe him as a dynamic communicator with a straightforward, encouraging style who “tells it like it is” while empowering others to believe in themselves and achieve more than they thought possible. He has helped numerous sports teams and organizations strengthen culture, enhance communication, and pursue championship-level performance.
In addition to his coaching work, Gordon is a published author whose books and programs focus on leadership, communication, mental toughness, and personal development. His training programs—ranging from DISC certification to specialized pathway workshops—are designed to be practical, engaging, and immediately applicable in real-world settings.
At the heart of Gordon MacFarlane’s work is a simple but powerful belief: success is not an accident—it is the result of awareness, empowerment, focused application, and consistent action. Whether working with teams or individuals, he is committed to helping people develop confidence, strengthen connection, and perform at their highest potential.